Built for the pastor whose to-do list is endless and whose AI tools produce words but not heart.
Adapted from classic story structure for ministry use. Apply it to your website, emails, social posts, and stage announcements. Every channel, the same voice.
The person you're speaking to. Not "everyone." A specific Traveler in a specific season, named in plain language.
What's in the way: external, internal, and the deeper spiritual lie underneath. Tension is what moves people forward.
Your church walks beside the Traveler with empathy and authority, pointing always to Jesus as the ultimate Guide.
Three to four concrete steps. Same wording across every channel. Confusion is the enemy of action.
The bold ask. Specific, repeated, easy to say yes to. Most people need to hear it seven times.
Paint the picture: external, internal, eternal. Show what life looks like on the other side of yes.
Same prompt. Same model. The only difference is the Compass.
"Join us this Sunday at 10am. Everyone is welcome."
"Parenting can feel exhausting. You weren't meant to do it alone. This Sunday at 10am, discover a place where your family can rest, renew, and find community that lasts. Sign up for a group today."
Example · Young Parents
Ben Todd
Creative Arts Pastor · Creator of the Compass
The honest start of this story isn't AI. It's that I was drowning. In Church Comms, there's always more to do than there's time to do it, and I was underwater.
So I started working with AI, hoping for relief. The results felt flat. It could produce words, but not heart.
Then I realized the missing piece was story, the same way Jesus taught truth and connected with people. Once I combined story and AI, everything shifted. Communication felt more human again. More aligned. More effective.
That journey led me to create the Church Communications Compass.
Three steps. Same wording everywhere. So a brand-new visitor knows exactly what to do next.
Come as you are. Find a seat. Breathe.
Meet a few people who are walking the same road.
Discover what you have to give, alongside others.
A hands-on workbook + a Compass GPT that turns your answers into emails, social posts, sermon series promo, and Sunday announcements that sound like your church.